Karin Haas

So I stumbled across Karin Haas’ Instagram a couple months ago and fell completely in love. A very talented artist, Karin resides in New York, but her world is nothing like the dirty big busy (wonderful) city. Her aesthetics are bright and clean and playful as she shows you around, both in her own surroundings and with nicely curated mood images. She seems like the kind of person who got it together, people I tend to look towards for inspiration when my own life is a bit upside down. Now I just need to get my hands on one of her paintings. It would go perfectly with my pink couch.


What are three short facts about you that you want people to know? 
I live and work in Manhattan. I am a Gemini and newly married to one. I am also working on new sculptures that I can’t wait to share.

If you could buy anything in the whole world right now, what would it be? 
Beautiful shoes have always been my weakness. Recently I have had my eye on the Adela velvet mules by The Row.

Where do you go to find inspiration? 
I find inspiration from my surroundings and those that are closest to me.

What's your favorite color combination? 
At the moment my favorite color combo is white and beige sienna.

What's the definition of complete happiness to you?
Having a successful day in the studio followed by dinner with friends – laughing and not caring about anything else.

What do you eat for breakfast? 
Most mornings I have a cup of coffee with milk and toast with avocado, tomato, lemon and black pepper.


Ulrikke Bie

Ulrikke Bie’s Instagram is like an artsy, sand toned dream. I’m in love with how she captures her surroundings and desperately wish my life was as beautifully curated. Enjoy!


What are three short facts about you that you want people to know?
I'm an INFJ (Myers Briggs). I'm currently learning Italian. I've watched the entire White Collar four times. 

If you could buy anything in the world right now, what would it be?
A small castle on the countryside near Florenxe and then I'd stuff my big family in there with me. We'd probably kill each other but I love them all. Oh, and a membership to the Uffizi Gallery. 

What’s your favorite song?
Ah man, that's tough. But Tangled up in Blue by Bob Dylan reminds me that time passes and people change. La vie en rose with Edith Piaf is just too beautiful for words. 

What are three things you always do before going to bed?
I'm a big fan of rituals, haha! I do my skincare routine, then I read a few pages and/or listen to a song I want to accompany me in my dreams, and write a page in my notebook.

When are you really really happy?
Mornings. I boil an egg and dip my toast in the yolk, and have coffee and orange juice. Pure bliss.

If you could go anywhere, where would you go?
Honestly, I'd go to Italy every other day if I could. It would probably be easier to move there. Working on it.


The Beach

     The Pacific Highway is foggy and gray. We’re driving along the ocean, through small towns, past Taco Bells and liquor stores and basketball courts and beaches. So many beaches. What is life when you live next to a beach? I don’t know if I’d be happier. Your first initial thought is that you would be, right? Living in fresh winds, eating cheap seafood. But I hate the way my hands feel after having been in the salt.
     We stop for gas a number of miles north of Santa Barbara. The air is wet against my naked arms and makes my hair look thicker than it actually is. I look good being this close to water. My skin moves with my body, not against it like during East Coast winter. The Southern California sun has decorated it with freckles everywhere. I quietly wish for someone to count them.
     My legs are a few shades darker than they were boarding the plane at JFK a week ago. They’re enjoying their freedom, being out of heavy vintage denim. Is free the right word for my look? And after all I love the way my body feels in the water. Light, easy to move.
     I’m soft by the beach. Open and vulnerable and, found. I’ve been told that to be soft is to be powerful and the beach is exactly that. A setting for love and kisses, and the force that bring us tidewater. Me too am drawn between the sun and the moon, filled with blue water, I am a setting for love and kisses.



Kellyrose Zimmerman

As an advocate of tiny, impractical bags I fell instantly for Kellyrose’s laid-back Southern European-esque style including small purses, loose shirts and hair scarves. It seems she’s constantly on the move; summering in Italy, petting horses in Topanga and playing it cool in Zürich. All while looking like a fancy, yet laid back Italian woman with beachy hair and perfect amount of jewellery. I’m mesmerised by her chill look and her California ways. And also insanely jealous of her always hanging out with animals? 


What are three short facts about you that you want people to know?
I started taking flying lessons when I was fifteen. I once found a four leaf clover and wished for baby sister (big mistake) and got one about nine months later. My sister is my best friend.

If you could buy anything in the world right now, what would it be?
I’d buy a beautiful apartment in Paris on Rue du Bac. I lived on that street for six months and I’m not sure it gets much better than that. 

What’s your favorite place to travel to?
French Polynesia. I’ve been going almost every year with my family since I was a kid. We travel around to different islands and always meet incredible people along the way. We’ve created a community of local friends on several islands and we go back to visit them as often as we can. 

If you could only eat one thing for the rest of your life, what would you eat?
This one is tough. I love cooking and I love food but I have to go with some fresh bread from Gjusta with an unhealthy dose of butter with a pinch of sea salt. 

What’s your favorite flower?
Despite having rose in my name, my favorite flower is a gardenia almost purely for the smell. It is so seductive. 

You’ve just had the best day ever. What did you do?
Wake up just after sunrise alongside my boyfriend in the house I was born and raised in in Topanga Canyon. Its on a ranch so I’d start my day with some farm fresh eggs, grilled tomatoes, avocado and a cappuccino . This would be followed by a morning walk with my family and dogs to say hi to the horses and our two miniature donkeys Ben and Jerry. I like to take it easy in the morning — you would find me on the sun drenched balcony catching up on the news or preferably reading a good book.  I’d make my way down to the beach for a quick dip by around noon and at some point go to the Underground Museum, one of my all time favorite museums and spaces to hang out at in LA. I don’t always enjoy planning out every detail of my day so I’d like to do something a bit more spontaneous after that. My evening would be spent with a group of people I love most all sharing a big family style meal, too much delicious wine, and listening to good music. 




California here we come, check out these items.

Anna top from Reformation
Vintage Barneys New York pinstripe suit from The Break
Oat soft cashmere sweater from The Frankie Shop
Round woven bag from The Frankie Shop


I do not get paid from linking to these products, I just really wish I could buy it all. 

Maria Huseby

As mommy of two bunnies (!!!), owner of the perfect minimalistic wardrobe and the personification of who I aspire to be (living close to water, growing long healthy hair and owner of a linen robe), Maria Huseby is someone to be inspired by. I just want to dive into her Instagram feed and live there. And I guess you will too.


What are three short facts about you that you want people to know? 
1. I am a very curious person and I easily get super excited about things. This combination does that I always have a lot of different projects going on. One year I took a beekeeper course, a ceramic course, a florist course, yoga lessons and dancing lessons within a very short timeline. 
2. I am above average fond of flowers and plants, and preferably it should be as many of them as possible. For a long time I wanted to become a flower farmer. Lately I have started to plant seeds from fruits and vegetables that hopefully will gradually grow into small mango-, pomegranate- and lemon trees. You should have seen our windowsills, haha, it’s a jungle in here. 
3. I have broken my arm three times. The last time was this summer, my boyfriend and I were trying to act like locals in Copenhagen and rented bikes on our way to a Devendra Banhart concert. Turns out I'm not that good at city cycling. 

If you could buy anything in the whole world right now, what would it be? 
Paloma Wool’s Lagos pants in ochre with the matching Cotta-jacket, or the Yvonne Rose-coat from Saks Potts. Or maybe a couple of beehives. 

What is stillness to you? 
Stillness to me is to be surrounded by the mountains and fjords in the small village where I grew up, Luster (Sognefjorden). It's unbelievable how quiet and peaceful it can be when you are that close to nature. Also, it is truly the most beautiful place on earth. 

Tell us about three core pieces in your closet. 
The most irreplaceable piece in my closet is without a doubt my all time favorite leather boots from the Barcelona-based brand called About Arianne. They have the same cold green color as eucalyptus and are really special to me. However, the piece I probably use the most is a beige linen robe. My boyfriend and I always compete for it in the morning and I am sure I could have lived a whole life in it. Other than that I use hairbands a lot and everything that is pink. 

If you could travel anywhere, where would you go? 
Somewhere that is completely different from the surroundings I am used to in Norway. The Mid East really fascinates me, the old eastern bloc countries in Europe as well. 

What are the names of your bunnies? 
The black one is named Georg. When we adopted him his name was George, as in George Clooney, but that got way too fancy for us so we twisted the name just a little. The white one is called Saga, after the one and only Saga Norén. They are true heartbreakers. 



Get into Maria's simple look. Check this out.

Pia shoe from Paloma Wool
Julia pant from Maryam Nassir Zadeh
Doricati shirt from Paloma Wool
Kimono robe from Granit


I do not get paid from linking to these products, I just really wish I could buy it all.

Danielle Sabol

I started to follow Danielle Sabol, who's a talented photographer, because I felt as if I entered some old museum when I tapped myself into her Instagram account. It's just beautiful statues and gold and painted ceilings everywhere. And I feel like her style matches this perfectly? Beautiful coats and that reddish long hair. In my mind she could be living in some old French castle, eating croissants for breakfast and drinking wine on the big balcony in front of the massive garden.


What are three short facts about you which you want people to know?
I have six younger sisters. I've recently taken up studying + hunting mushrooms. I'm looking forward to aging and grey hair.

If you could buy anything in the world right now, what would it be?
Right now would throw my money at a Jeep Grand Waggoneer. I became a little obsessed with them when I was in Nantucket for a job this summer. 

Who are some of your biggest inspirations when it comes to photography?
Growing up with sisters has definitely shaped where I find inspiration and how I absorb it, so I would say they're my biggest influences. But I'm constantly inspired by Cass Bird and Alexandra Nataf.

Which word or phrase do you overuse?
Perfect. I probably say it a billion times on set. 

Where would you live if you couldn't live where you currently live?
My maternal family is from Germany and I travelled there for the first time this past May. I felt like my heart was at home. If opportunity allows I'm moving to straight to Berlin. 

What is something you'd never wear?
The MAGA hat.




For royal style, look this way.

Concha earrings from Beatrice Venezuela
The last lolita sunglasses from Le Specs
Black balloon sleeve belted blazer from The Frankie Shop
Carinale top from Staud Clothing


I do not get paid from linking this to these products, I just really wish I could buy it all.

Geneva White

I started following Geneva not too long ago, after seeing a photo of her on one of my favorite vintage accounts @courtyard_la I adore the way she dresses. It’s so simple, yet with so much class. It just looks clean, you know? I think I in some way aspire to dress like that, when everything just looks thought trough, but never boring. Ugh, Geneva you’ve got it figured. OUT.


What are three short facts about you that you want people to know?
I make a pretty mean pain au chocolat from scratch. In high school, I was on an all-boys soccer team because there was no girls team to play on. My childhood pet (a pug) was named after Ella Fitzgerald.

What’s your favorite food?
Any kind of freshly baked, warm bread with some variety of cheese; or dark chocolate (in all forms). 

When do you feel complete happiness?
Either having really good espresso alone at a favorite cafe or swimming in the ocean close to the equator. 

What do you do right before going to bed?
An overzealous skincare routine and a sort of catch-up with messages I've been ignoring throughout the day. 

If you could buy anything right now, what would it be?
The responsible side of me would say a well-designed home, but realistically I would invest in one of those new-concept "unlimited flying passes." I don't like being in one place for too long. 

What do you hate?
Condescension or bigotry of any kind and the sound of someone chewing with their mouth open. 

How much do you think about what you post on Instagram?
Probably not enough based on various warnings from school counselors and my parents on "the consequences/permanence of sharing on the internet."



Get in the mood of Geneva. Buy this.

Full bra from Pansy.
Lucas Dress from Reforamtion.
Off shoulder blouse from Lisa Says Gah.
Lingerie set from Lisa Says Gah.
Plastic headbands from Ebay.


I do not get paid for linking to these products, I just really wish I could buy all this.

This is not a love letter

Last night, as I was about to fall asleep, I thought of you. Not because I miss you and not because I’m in love with you, but because there is something about you that won’t leave me alone. It’s annoying, really. I don’t want to be thinking of you and I definitely don’t want to be in bed thinking of you. But there I was, in nothing but my underwear wrapped up in my white sheets thinking about your sheets. The ones with the space pattern that are unusually soft. Your laundry place must use some great softener, because there is no chance in hell you do your own laundry. They’re very ugly, but I like them. I’m sure that’s why you have them, to charm the girls. They don’t fit into your room of old posters and groupie souvenirs and big black boots. They are your ass tattoo. That extra you leave in someone’s mind after having sex with them.

I remembered that one time when I came to your place and it was pouring out. You had kissed me outside the bar and I had told you not to smile so much. I can’t take it when you smile like that. It makes my knees weak and my heart warm in a way I don’t feel comfortable with. You left to get dinner, but later that night I took a cab over to your place even though it’s a ten minute walk away. You came down to get me, wearing your adidas track pants and black hoodie. We made out in the elevator, riding three floors up.

We got stoned and watched half an episode of Arrested Development. Then we had sex in your space sheets.

I don’t miss you. I’m not in love with you. I consider you more of a friend who I can escape to when I want to get out of my own head. Maybe it’s because I’m so far away now and I have nowhere to escape to.

I hate that I think of you in bed wearing nothing but my underwear.


Written on Valentine's Day 2017.

Viola Bergström

I don't really know Viola more than having been Insta-buddies with her for a while now, throwing likes and star emojis all over her content. Being a complete sucker for any Swede who dress in color (they are a rare breed), I find her Instagram as a breath of fresh air among all the black and white. She’s also great with makeup and skin care and all that stuff that everyone is obsessing so much about these days. You’d think her makeup has been done by a profesh but it’s not! If that’s not aspiring then what is?


What are three short facts about you that you want people to know?
I love to paint and I want to do it more. I’m 23 and have no idea what I want to do in the future so please stop asking me. And I have a wand-tattoo on my finger and a lightning bolt on my arm because I love Harry Potter.

If you could buy anything in the whole world right now, what would it be?
A flight ticket somewhere where there is a beach and Pina Coladas.

What are three products your face can't live without?
My face serum from Swiss Clinic. Glow oil from Lumene. Korean sheet masks.

What's the worst thing about working in fashion?
That people stress and obsess over things such as clothes. Sometimes I can go through hell only for an image of a sweater. It’s a weird business.

Do you still buy fashion magazines? If so, which ones?
When I travel I like to buy fashion magazines, the thicker more coffee table-ish ones. I buy DANSK, The Gentlewoman, British and French Vogue. I use them as a part of my decoration at home.

Who should we all go follow on Instagram right now?
@marahoffman An inspiring sustainable clothing brand that focuses on the celebration of women. Their storytelling aesthetics, diversity of women and beautiful clothes inspire me a lot and makes we wish it was summer.


No one skates in Tompkins when the snow falls

     The city was hot from sun and pollution. Boiling streets, sweaty AC's dripping onto pedestrians on their way to work or some random tourist attraction. Summer in New York has a certain taste to it. A bittersweet scent of burnt skin from the Rockaways and trash from the Chinatown sidewalks. You want to escape it, yet it’s the best thing in the world. Its own world in the big one where everyone complains about the subway platforms being hell on Earth and their ice-coffees dripping onto their iPhones as the L-train chases itself under the East River. But we would never leave. We’re angry and in love all at the same time.
     We were these kids running around downtown; drinking at St Dymphnas, fucking musicians, wearing yesterday’s outfit days in a row. How we roamed and laughed, so oblivious about the responsibilities that lurked in the back of our minds. In the same way our thighs rubbed against each other underneath our sundresses, the city was slowly wearing us out. But we didn’t know it at the time. We would meet up after work, have a beer or two and share a pizza in Tompkins. Drool over the skaters killing it in there, doing their tricks in front of us. Sometimes they fell on their faces and started to bleed. We took a big bite from our cheese and tomato slices, let it drip.
     There was this group of people, always around. We would sit next to them at the bar, say hi sometimes. Borrow lighters. You know, those kinds of interactions. One of them was a guy I wanted to kiss. I first met him one night in Brooklyn. I was at his bar. Or it’s not his bar, but for me it is his bar. He served Coors and got high in the back. We didn’t know each other, but I knew he was this dude skating around Williamsburg playing rock music hanging out with all the models in East Village. This weird friend-lover relationship started. Never in love. Always loving. In some way I think we were alone, together. There was this straightforwardness he had that I liked, made me want to be close to him. Total honesty. Very refreshing. His aura was so magical, I swear he could make a whole room fall for him. He would speak and you would listen. I felt him everywhere.
     We were unstoppable as we blasted music in a cab across Williamsburg Bridge. The world is ours and so on. The midnight wind barely cooled down our skin, so double the beer. How could people live anywhere else than New York? “They must be, somehow, kidding.” It was so clear to me then. Never grow up, always have fun. Do not care.
     But come October. The melancholia creeps up on us as the rooftops close down and the beer turns into hot toddy. There's no more cheap watermelon at the bodega and whenever we turn a corner there's a wind of ice hitting us right in our faces. The thousand blankets that try to keep us warm at night fail and we wake up with our noses cold. There's frost on the inside of our windows. The heater never works. And no one skates in Tompkins when the snow falls.

Written by Frida Regeheim